Food and Fibre Great South Coast announces CEO departure leaving a transformative legacy

18 August 2023




Food and Fibre Great South Coast announces CEO departure leaving a transformative legacy.

Food and Fibre Great South Coast today announced the departure of outstanding regional Australia advocate, Natalie Collard, as the organisation’s Chief Executive Officer, effective as of September 14.

Food and Fibre Great South Coast Chair Georgina Gubbins said the board is incredibly grateful for Natalie’s dedication to the region’s exceptional food and fibre industry, and that her departure would be felt across the community.

“Natalie has been a deeply committed and inspiring leader to work with during her three-year tenure,” Gubbins said. “Her sincere and collaborative approach has made her not just a valued member of the community but seen her leave an impact for collective change across the region.

“Building a lean and high-performing organisation, Natalie saw far-reaching opportunities for celebrating local food and fibre careers, driving sustainable energy, and creating a roadmap to leverage untapped water opportunities to the value of $40 million per annum for our region.

The true test of any CEO is whether they have left the organisation in a better position than which they found it. Under Natalie’s leadership our financial equity position has lifted by over 180 percent, and we have built a positive reputation founded on credible advocacy and genuine local engagement, demonstrated by the engagement we receive from political leaders, our events attracting over 100 people each, and our social media following up by 700 percent.

While we are very much still a start-up working on long term sustainability, Natalie has surpassed our expectations in every respect. Critically our organisation now has a bright present upon which to build an even brighter future.

The cornerstone to Natalie’s success was her development of an ambitious strategic plan that aligned seamlessly with local Councils and regional bodies, Gubbins adds. “This was no mean feat and leaves us with a strategic plan that our region can draw on with confidence and pride. Natalie has built a culture that not only brings our stakeholders together, but genuinely listens and integrates feedback. This methodology has cultivated a deep sense of commitment to Food and Fibre Great South Coast within the regional ecosystem. By collaboratively shaping and influencing our agenda, this approach has significantly enhanced our effectiveness and impact.

Natalie Collard, reflecting on her tenure, shared her appreciation for the support she has received from the volunteer board, staff, and the wider sector. “I am deeply grateful for the trust and friendship that have defined my time with Food and Fibre Great South Coast,” she said.

“Working alongside our passionate volunteers, dedicated board members, and committed stakeholders has been a privilege. I am deeply proud of what we have built together and am excited to witness the ongoing innovations and prosperity that lies ahead for the region and its industry. I extend my heartfelt gratitude to Chair Georgina Gubbins for her guidance and friendship.”

Gubbins added, “We wish Natalie all the best in her next chapter knowing she is a lifelong friend and advocate for South West Victoria. We look forward to building on the strong foundations she has laid for us in the years ahead.”

Food and Fibre Great South Coast will soon commence recruitment for the incoming CEO. To stay informed on this process please join the Food and Fibre Great South Coast mailing list by emailing


Media contact :

Natalie Collard

Chief Executive Officer

0413 009 373


About Food and Fibre Great South Coast:

Food and Fibre Great South Coast (FFGSC) is the representative body for South West Victoria’s $4bn food and fibre sector, which is responsible for 60% of our gross regional product and 21.6% of all regional jobs. South West Victoria is Australia’s largest agricultural production region by value, dominated by dairy, beef and sheep industries and supplying 14% of Victoria’s fresh seafood. FFGSC is an incorporated organisation administered by a volunteer Board and one FTE Chief Executive Officer.


Twitter: @GreatFibre

Instagram: @food.fibre.great.south.coast