Beef

The Great South Coast is a significant beef and lamb producer, accounting for 29.5% and 33.1% of Victoria's total beef and sheep meat production, respectively, amounting to $1.39 billion in Gross Value.

Reliable rainfall provides an unparalleled season of nine months for pasture growing and successful meat production.

The Great South Coast takes advantage of a clean and green image alongside biosecurity benefits and commitment to net-zero emissions providing a competitive edge in an export-oriented market.

The production of sheep meat allows the region to capitalise on changing diets in emerging Asian economies. CSIRO’s Protein Roadmap for Australia forecasts the potential of red meat integrity systems for exports and for red meat for health and wellness markets to expand from $16.3 billion to 22.2 billion by 2030.

Investment opportunities in the sector include:

Integrity systems in the red meat sector to help verify the origin of production, support compliance, prevent risks and support research

Expanding Australian red meat exports into new geographic markets

Turning lesser cuts of red meat into value-added protein powders and nutraceuticals

Precision fermentation

Cultivated meats.

Australia's food and fibre exports by state value (%)